NEW! Shear Express is
Stepping It Up BIG TIME!

The Shear Express, Inc. Family of Salons has four locations in The Villages, FL, and has been working with Michael Cole for over 20 years. This fall, Step Up! Fast Track to Wealth blew it up with Dynamite! As of December 2010, 39 of the stylists had their “Best Yet” month, “new money” numbers went through the roof, and there was an overall annual increase of 14.5%!

OCCD!

Shear Express has OCCD – obsessive compulsive color disorder – eight people passed the Color Certification exam in 2010 and they will be coloring – and retailing -  anything that moves!

Triple Digit Wisdom

Step Up! Fast Track to Wealth teaches stylists to profile their clientele, and “triple digit clients” are those with service tickets with three digits, who tend to get haircolor services. In fact . . . triple digit clients represent 80% of total retail sales . . . triple digit clients place greater value on their image and consequently are willing to spend MUCH more money their hair . . . and triple digit clients buy boatloads more retail than double digit clients!

New Money — Off the Charts

Root 466 Salon

• $10,540.85 in New Service Money
• $13,475.20 in Retail Sales
• $24,015.05 in New Service and Retail Sales
• 48.5% Increase over Estimated Sales

Dimension’s Hair Studio

• $7,472.00 in New Service Money
• $11,081.76 in Retail Sales
• $18,552.76 in New Service and Retail Sales
• 32.5% Increase over Estimated Sales

Argo Hair Company

• $2312.10 in New Service Money
• $11,403.31 in Retail Sales
• $13,715.41 in new Service and Retail Sales
• 24% Increase over Estimated Sales

LesliJon Salon

• $12,251.00 in New Service Money
• $19,306.45 in Retail Sales
• $31,557.45 in New Service and Retail Sales
• 49% Increase over Estimated Sales

Shear Express, Inc. combined

• 38.5% Increase in Total New Service and Retail Sales
• 19% RTS

Extraordinary Totals!

• Total service sales increase % over 2009    15.5%

• Total retail sale increase % over 2009          9%

• Total Sale increase % over 2009                     14.5%

Testimony

“It was a tremendous experience for all of the salon’s staff members, our Salon Professional Academy, educators and students on all accounts,” reports owner Janet West. “Step Up! Fast Track to Wealth was a real shot in the arm, and has helped us continue to grow our business in 2010, despite the economy. We have had positive growth each year for the past 25 years, but Step Up! Fast Track to Wealth really pushed us over the top.” Director of Operations Kevin Thompson concurs. “Step Up! Fast Track to Wealth was a total paradigm shift, from tracking to planning. Tracking yesterday’s old numbers felt like punishment, whereas planning is inspiring.” The company has monthly “PDMs” (professional development meetings) and are able to plan each month in advance.

“Best Yet” and Beyond!

In the month of December, 39 people had their BEST month ever. For some of them it was their best service dollars, for others, their best retail, and some had their best total income – but many had a “trifecta,” -  best service, best retail and best overall income all at once!

“December is usually the best month of the year,” reports Janet, “and each subsequent March, we beat that number. So if history remains consistent over the last 25 years, we’re looking forward to a terrific year!” Kevin adds, “Step Up! Fast Track to Wealth has reignited the staff and showed them a new way to grow their incomes . . . yes, 2011 will be our best year yet!”