TOP 20 CONSULTATIONS
THE NEW LANGUAGE
OF GREATER SUCCESS

One of the major differences between Top 20 and Bottom 80 stylists is in their consultations. Top 20’s are masters at their consultations and as a result they perform five times better at The Big Four (Service, Retail, Repeat & Referral).

As a matter of fact, show me stylists that run at high rates on The Big Four and I’ll show you Stylists who are masters at Top 20 Consultations

Two Very Important Connections To Make

Not only is there a connection between The Big Four and Top 20 Consultations, but there is also a connection between Stylists technical ability and the kind of consultations they do. In others words, show me Stylists with great technical skills, and I’ll show you Stylists that does great consultations.

The Bottom line

To the exact degree that Stylists are well trained, keenly aware and highly skilled in all aspects of hairdressing including product knowledge, they are skilled at consultations.

The New Language

The skills Stylists develop in technical training not only empower them with a much wider range of looks to offer their clients but just as importantly, technical training provides Stylists with a language to use when speaking to their clients in the consultation accompanied by the confidence to carry out what they’re talking about.

Principle-Based Language

Anytime Stylists attend Redken’s Principle-Based Training Programs the educator uses a language to explain what they’re doing. In addition to learning to use the techniques taught in the class, Top 20 Stylists also are learning to use that same language when consulting with their clients.

Dramatic & Immediate Success

The words that make up the language of Redken Principle Based Training are the new language of Top 20 Consultations. Using Redken Language in the consultations create dramatic and immediate improvements in Stylist Income.

Take Action & Buckle Up

So if you’re a stylist who is struggling with one or more of The Big Four, enroll in a Redken Principle Based Training Program now, pay as much attention to learning the language as you do to learning the technique, and use that language in your consultations. And then buckle your seatbelts baby, because you’re about to go ballistic!